I have never been written to the ADC and I have never been closely following the events. My professional vicissitudes have brought me on divergent paths. Somehow, however, I sensed the slow decline: a gradual emptying of role and significant presence in the advertising market.
A weakening of identity and function, which is fed with fuel of the economic crisis and the devastating congenital individualism of Italian creative, always ready to move in any order. Faure, frustrated expectations and performance anxiety have done the rest. Today, then, for many of us inside and outside the agency, the "design quality" is a goal of the second order, the first is the survival (I tell you from experience). All this has led the club to become a little ADCI dialoguing with an external environment increasingly devoted to conversation and to digital. A club dedicated all'autocontemplazione self-congratulatory.
I then best wishes to the newly-elected. I know they are men (and women) of good will, open and honest. They should not do miracles, just change the route to retrieve very identity, authority, incisiveness. To renew the capacity to train, attract young talent and bringing the old wise fuoriusciti. I modelli (esteri) cui riferirsi non mancano ma forse non sono così necessari.
Con piacere, quindi, posto questo comunicato stampa:
I BLOGGER ALLA CONQUISTA DELLA PUBBLICITA' CLASSICA
Sabato 19 febbraio Massimo Guastini, contro tutti i pronostici, è stato eletto Presidente dell'ADCI Art Directors Club Italiano, l'associazione che raccoglie i migliori creativi della pubblicità e della comunicazione italiana.
Massimo ha vinto anche grazie alla capacità di dialogare in rete con il suo blog http://kttbblog.splinder.com/ , accepting criticism and comparison.
sit on its board three other long-time blogger:
Mizio Ratti http://www. mizioblog.com /
Paul Guglielmoni http://geekadvertising.wordpress.com/
Gianni Lombardi http://scrittorefreelance.blogspot.com/
In questo consiglio l'esperienza Internet 2.0 è ben rappresentata ed è anche una priorità: apertura, trasparenza, rilevanza e consistenza sono i valori del Club, a cui si aggiunge la disponibilità al confronto anche online.
Waiting for the Official Blog ADCI back online, the Italian Art Directors Club can be followed here
Site: http://www . adci.it
Facebook Page: http://www.facebook.com/pages/adci/114544328578996
Twitter: @ adcinews
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